Showing posts with label book marketing. Show all posts
Showing posts with label book marketing. Show all posts

Sunday, October 27, 2013

What I Learned as a Self-Publicizing Author About Reality and Irreality

Sometimes you have to make stuff up as an author. And sometimes you can't make it up.

I'm in the throes of bringing out a new book. Entitled Savior, it's about a father and son battling the forces of evil. My bad guys are not your garden variety thugs. They don't just want to plunder and loot. They want to take over the entire world. I've given them an ideology, a veneer of thoughtfulness all the more creepy for its plausibility and basis on a real world cult. 

Called the Santos Muertos, or Dead Saints, the bad guys in Savior are more than just a super successful illegal drug manufacturing and distributing cartel. They believe that they herald the second coming of Mictecacihuatl, the ancient death goddess of the MesoAmerican people. The Santos Muertos organization is seeking an ancient Mayan tablet called the Chocomal. This tablet contains a code which they believe will allow them to build a doomsday machine and end the reign of Quetzalcoatl, which they identify with Western civilization. Now of course the Santos Muertos don't really exist. But the Santa Muerte cult does. This is a religious practice, condemned by the Catholic church, which has gained increasing numbers of adherents among residents of northern Mexico and the border regions of the United States. Adherents of the Santa Muerte build altars to a saint who does not exist in the Christian panoply. This saint, the Santa Muerte, or Lady Death, promises healing and favors in return for her veneration. 

I recently received an email from my editor questioning whether I might be in line for reprisals from the Santos Muertos for my depiction of their activities in Savior. I had to explain to her that they were not real, and that no, I didn't think any followers of the Santa Muerte cult would be Googling my address and moving me to the top of their most wanted lists. But you never know. With Halloween fast approaching, and my favorite holiday, Dia de los Muertos on its heels, I thought I would put it out there in a blog post. To anybody taking offense from my depiction of the Santa Muerte in Savior - it's just a book. I made it up. It's not real. But for anyone looking for a unique Halloween costume idea or themed event for Dia de los Muertos, check it out. And check out my book on Indiegogo. I'm looking for a boost. And I don't plan on building any altars to the Santa Muerte. Not just yet. But you never know. Ayudame santita.

Saturday, August 17, 2013

Kaminski on Retreat


Author note: This is a story I wrote a few years ago, trying to imagine what it would be like to be a certain kind of writer, with ambitions but not totally out of touch with reality. The kind of person who could get swallowed up by the changes sweeping the publishing world, which at the time seemed minor and surmountable. Now I'm not so sure what I think of Kaminski. What do you think?

Kaminski on Retreat

                    The little birds, finches of some sort, came the closest, hopping along the sea wall to examine the pieces of bread Kaminski had set out. The gulls were prouder, not as efficient at close work, preferring to make watchful circles, dip down and catch the bread in the air. At the end of the promenade a troop of schoolchildren marched along the path through the palms, some running ahead and shattering the stillness with their cries and hand-clapping games.
Kaminski retreated under the veranda with his beer, leaving the rest of the chicken sandwich on the stonewall for the little birds.  From under the veranda the deep blue of the ocean was comfortingly   more distant, less immediately impinging on Kaminski’s feeble reserves of morale. The rest of the bar was empty, it being the off-season in the island resort of St. Barnabas.  He drank the rest of the beer from the glass with the air of a man determined to cadge any use from bitterness, put the glass down and pushed the chair back in order to rise. He hated the sound the metal legs made scraping across the tiles and determined to remember never to push the chair back again while still weighting it down with his corpulent frame. The voices in the kitchen ceased, and Kaminski could feel the pairs of eyes on him, watching his every move for cues as to the service he required.  It was disconcerting to be the hidden focus of    attention when all he wanted was to slide away into tropical anomie.  It was a little morbid, a little precious to have such preoccupations he knew, watching him with the habits of observation of a lifetime trained on a favorite subject.
His wife would have liked it here. The remnants of British rule would have amused her, the well-groomed hotel staff with the air of resentment bubbling away under the surface of their black faces, just like parts of England.
"Mesta Boodle J. Kaminski. Telephone for Mistah Bodley J. Kaminski."
Kaminski was purposefully stroking his beard, wandering in the lobby reading the historic maps and charts of the Antilles above the furniture, when he was thus paged. On the first morning in the hotel he had paused outside the doors by the oversized Grecian urns full of flowers where he’d overheard   the Northern English hotel manager exhorting the desk clerk, "For God’s sake, don’t leave out the J, man. He's a best-selling author."
And the poor man had taken the admonishment to heart ever since.
"I'll take it in my room," said Kaminski.
"Yes, suh, Mistah J," said the desk clerk.
It would be Gerald Cate, his agent, the only other person who knew where he was. He had purposely left the Blackberry in New York, but found him in the elevator looking forward to Gerald’s impertinent, sneaking requests, whatever they might be. In the room, he dallied by the balcony, overlooking fishermen in the bay pulling up their long dugouts on the sandy beach.
"Hello, yes?" said Kaminski, picking up the phone. He could hear Gerald’s voice crackling over the long-distance line, speaking to someone else.
"Hello?"
"Yes?"  Gerald was unaware he was on the line. Just like him to be so distracted.
"Bodley?  Oh, hello. I didn't know you were on. How are you, Bodley?"
"I’m fine,” said Kaminski, hoping Gerald would hear the utter indifference in his voice.
"Bodley, I’ve got something here we think should interest you."
"Oh, no."
"Well, I know you'd like to see the sales figures improve, Bodley.  I'm sorry about your wife, by the way. I just heard the other day. I had no idea. We're all very sorry."
"Yeah, well."
"Bodley, The Chakra Report is languishing, just languishing. It would be a shame to let it just drop. After all the work you put in, we think it deserves a good shot. We've got to appeal to the broadest possible audience, Bodley."
"What is it, for God's sake?"
"Okay, okay. I'm just glancing through the brochure.  Bear with me."
They were getting sillier and sillier ideas. He didn’t know who was worse, Gerald or Lucretia Margarethe over at Illicit Press. Next they would have him dressing up in a Bozo suit and doing belly flops at conventions.  As if there was something sacred about the sales figures.  Kaminski didn’t like to think his books were token offerings to destiny designed to improve his standing in the here-after, so of course he was prepared to do what was required, just that it was so humiliating sometimes to have to actually perform.
"Okay.  Ann Stevens sent me this and asked if you might be interested in doing a book signing.  It’s a convention in Minneapolis, New Age sort of thing. They'd have some sort of stall."
Kaminski groaned into the mouthpiece.
"Gerald, I mean, how could you."
"Bodley, you don't have to go if you don't want to. It just happens that Minneapolis is a good place for your sort of books. The convention is the Third Annual North American Cosmobiological Conference.  Apparently they'll all be there, Uri Geller, Madame Bovary, you name it. Just a joke. Lighten up, Bodley."  
"Give me a few days, Gerald."
"Of course."
Kaminski lay on the bed, face towards the ceiling, listening to the chatter of the hotel maids as they worked their way down the hall with towels and sheets. He had not been this lonely in fourteen years. Sandra, if there was a heaven as conceived by the Episcopal church, with trim, green lawns and squash courts, would be engaged in joining the most interesting organizations, reforming the trickier, more Oriental customs that led to poor posture among the angels. She would have recommended activity, sea breezes, long walks, up on the balls of your toes, Bodley.
They’d hiked in Nepal the year before, and she'd been in fine health. It was the poor timing of her death that shook Kaminski. They had no children and had looked forward so much to spending the next few years traveling the world together now that his writing was getting him somewhere. Kaminski found he no longer wanted to keep up with interests they'd shared in common. He'd stopped doing the TM he'd been practicing for years. His stomach grumbled, and he regretted having left the rest of his chicken sandwich downstairs for the birds. He rose and checked his appearance in the bathroom. The sallow skin and bags under the eyes aroused deep-seated feelings of    regret. Maybe the lights were to blame. He should at least try to get some sun, he thought. He started out again for the beach, this time determined to actually set foot on the sand.  Kaminski the conqueror.  Away, timidity. In with the new Kaminski, the   positive thinking man for all seasons. Sandra would not have minded if he kept his eyes open for eligible female companionship. It was just the thing to vanquish the blues.
The sunglasses went on in the lobby and Kaminski perused the bulletin board, smiling ironically at the thought of limbo dancing entertainment during the night’s buffet provided by the Carries Carnival Society Dancers. But first he would take the cruise into Camries in the afternoon aboard the Jolly Roger. A family of what looked like Canadians was checking in at the desk. The husband consulted his diving watch and adjusted one of the bands. Perhaps he was decompressing, thought Kaminski   cruelly.  The wife was a thin, little woman with a startled expression, and her adolescent daughter   happily   exchanged appraising glances with the male hotel staff loitering between duties.
The beach was mostly empty of people except for the gathering of Rastafarian vendors under the first palm trees. They had given up approaching Kaminski. He was not interested in buying crafts or marijuana. They no longer paid any attention to him, laughing and gossiping among themselves in low, rasping voices as he took off his loafers and trudged across the sand to the plastic recliners set under frond-thatched shelters.  Kaminski sat under the palm fronds and stared out at the wavelets hitting on the shore, heaving deep sighs occasionally when his stomach grumbled.  He thought of Sandra in Nepal against a backdrop of snow-covered mountains and the apartment on Columbus Avenue she had loved. He was thinking of selling it and moving out of New York.  The city only depressed him now where before he’d taken pride in the rugged adaptability it required of its inhabitants. 
Restless, Kaminski decided to check the time the cruise was sailing to Camries to make sure he would not miss the boat.  He walked back to the hotel across the beach. The Canadian family was out on the veranda with some soft drinks, looking out at the    ocean with beatific looks on their faces.  The weather was  beautiful, every day a perfection of blazing sun and blue sky. But Kaminski had discovered he became nauseous if exposed to the sun for too long.
He checked the bulletin board. There was just enough time to go back to the room for a fresh shirt. He debated whether or not to bring a book along. He was rereading The Grapes Of Wrath, but decided against it when recalling the episode on the flight down.    The man next to him, a lawyer involved in some industrial dispute, had told a story about Steinbeck's widow in Japan asking at a bookstore for one of her husband’s books.  The man had thought it hilarious that the Japanese had called the book The Angry Raisins. It was pretty funny, but the trouble was he found the good-natured Joad family also made him nauseous.  Kaminski was heartsick with loss.  The goodness of common people was something he no longer put any faith in.  He kept hoping Tom Joad would reveal an incestuous longing for Rosasharon, which was no way to reread Steinbeck.
The jetty which served the village of Chastened was a short walk and around a minor headland down the beach. Village girls swam near the jetty with all their clothes on. In a clearing, fishermen repaired nets draped over their dugouts. The Jolly Roger was moored off the end of the jetty, rising up and down in the swells. A crowd of people stood by the gangplank.  Kaminski inquired whether he could go straight on.
"Jus go on her, mon," said someone amid a flurry of competing responses.
Kaminski proceeded up the gangplank unsteadily. He stopped once on deck, adjusting to the sensation of being water-borne, and then continued sensibly clutching the handrail.  He stood against the handrail in the stern as the boat began to fill with  people.  There was much jostling and socializing.  Many people seemed drunk. Kaminski began to wish he'd stayed on shore. He was the only white person on the boat and felt he stood out like a sore thumb. The sight of a little girl heaving over-board while her mother held her, afterwards wiping the debris from the front of her dress, put Kaminski on the verge of losing his lunch himself. 
The coastline unfolded, the rock face of ocean-battered land, green forest cover inland of the sugar cane plantations. The fishermen in the dugouts waved as the Jolly Roger passed, rocking their small craft in its wake. A man in a dashiki    clutching a bottle of rum yelled at someone he knew in a boat. Kaminski envied his easy smile. He turned and looked past Kaminski as if he were not there, chuckling. Kaminski smiled and looked out at the boat as if he shared in the knowledge of the fisherman’s picaresque ways.
The boat made its way into the harbor of Camries, a town with white-walled houses and bougainvillea in bursts of violet and pale yellow on its hillsides. A banana boat was moored at the dockside, and thin, disfigured men walked idly back and forth in    the shadow of its hull. Kaminski prepared to disembark along with the other passengers. Two young black women in tight pants moved ahead of him down the gangplank. Kaminski thought to stop them, invite them somewhere for a drink and a chat, but of course he did not.  Instead he wandered the dockside, amid the coarse-featured    countrywomen sitting in front of their taros, yams, melons and fruits, fishmongers and the daily catch of parrotfish, long blue kingfish and pink squid.
Kaminski moved through it all unperturbed, solemn, unmoved and oddly unscathed.  He would have bought something just for the human contact, but Sandra's illness had been expensive and The Chakra Report was not selling well and he did not feel like sailing back clutching a sack-full of breadfruit. He walked into a bar and sat on a stool drinking a beer, hoping in this way to find the inspiration in the flow, the improvised communion of life. But Sandra's absence had stung his heart.  He could feel his body failing in its functions, and he feared his gas would offend the two other men in the bar.  In the end, he nursed three or four beers until it was time for the Jolly Roger to make the return voyage. Kaminski motioned that he wanted to pay. The bartender paused in his work and moved down the bar to take his money. The two men in the corner of the bar continued to mumble in a thick-tongued drunken patois.  Kaminski said   goodbye.  The bartender looked up, as if shocked to hear a human voice addressing him.
The boat was preparing to leave when Kaminski walked up the jetty. There were more people on board now, but the two girls in tight pants were nowhere to be seen. He stood along the rail again.  The salt spray stung his eyes. People kept bumping into  him. The journey seemed twice as long as before. Kaminski finally gave up trying to move out of people’s ways, scowling at everyone, whereupon he felt the others accepted him as some sort of mildly amusing crank.
Back at the hotel, the desk clerk was busy trying to please the Canadians, all three of them, who had a problem with their lodgings. Kaminski felt better. He had come to St. Barnabas to get away from life but found instead he was in a place with complaining Canadians and feeling oddly the better for it.
After a shower, he sat out on the balcony reading The Grapes of Wrath. He flicked to the end, to the scene where Rosasharon breastfeeds the starving, old man. Kaminski had tried writing a book, his first attempt at a novel, called The Country of  Desire, about a family of Puerto Rican immigrants in Newark, New Jersey.  He had researched it for three years and written it in two, but that was before he'd met Sandra.
A few Rastafarians were down in the sand practicing their yoga. The sun was sinking and the hotel staff was preparing the buffet out on the veranda. The little birds, finches of some sort, hopped along the sea wall, looking for scraps of food.   Kaminski found he was hungry. Hungry and lonely.  Minneapolis suddenly  made sense. He checked the time.  Gerald usually worked late. Kaminski went inside, sat on  the bed and picked up the telephone.

Sunday, June 10, 2012

Nothing is Easy

Sometimes all your hard work comes to nothing. And sometimes it doesn't.

I'm looking out at my neighbor's field this morning. They've spent the last several weeks ploughing and harrowing and planting the fifty or so acres of grass and brambles and ferns. For the second summer in a row they are trying to get a crop of pumpkins out of what was once cow pasture. She grew up on a farm in Vermont and had dreams of starting a farm of her own when they bought the property. Husband Numero Uno worked for the big national waste collection company. They built the McMansion above the old field by the road. The winter after they moved into the new house the old barn that had stood for a hundred years collapsed under a weight of snow. She cried as she walked down the road, getting over the shock of losing her dream. Now she spends all her time driving the mower in the front yard. Overweight and sunburnt and glowering at her neighbor whom she feuded with when she first moved in. They've forgotten the reason for the original disagreement but they still glower at each other. You know people like that, too?

Well, the pumpkins are being overtaken by the weeds once again. We've had so much rain, and those sod roots run deep...

I'm watching my cat out the window crouched in the grass by the stone wall, his muscles quivering under the tension of trying to keep still while he observes and waits to pounce on the unsuspecting chipmunk. Nine times out of ten he fails. And when he wins he leaves the evidence of his hoary triumph by the front door. See? he seems to want to say. Don't you ever doubt me again.

I spent all day, and I mean from sunup to sundown yesterday under the crawl space of the cottage trying to fix burst water pipes. Note to self: don't ever leave water standing in a house over the winter when the tenants move out unannounced in the middle of February again.  I emerged about five-thirty from the underbelly covered in mud and bobcat shit, (yes a bobcat has been defecating there in a pile under where the water main rises to the kitchen tap), and boom the terminal to the washing machine in the bathroom spit out a gusher as the water came on. Okay, one more trip to the hardware store before closing. I knew I had it under control. I love that moment when life's spanners in the works begin to fade into irrelevance as a solution comes into light. My point is persistence pays off. It took me three years to build a house in the west of Ireland. Two winters in a row the roof blew off in storm force gales before I could close it in.

Sometimes my wife asks me if a household project will be hard or easy, and my standard answer is nothing is easy. Nothing is easy. Put it on my headstone. The USA beat Anguila 3-1 in World Cup qualifying last week. Clint Dempsey said pretty much the same thing after the game. Anguila or Spain, nothing comes easy.

What I'm doing at the moment is marketing a book. It's my third attempt at novel-writing and this time I'm trying to use some of the virtual marketing tools that have sprung up in the last few years in order to build a reading audience. It's all an experiment. Nobody has a formula for success and nobody knows if the whole enterprise of independent books will stand or fall like a house of cards. Yet we push forward, knowing that this is a pioneering, brave enterprise, rewarding in the values and knowledge it teaches in and of itself, irregardless of sales figures at the end of the six month period. But believe me when I say I will feel like the cat if I do well.

How about you? Do you have a dream that failed and then succeeded?




Wednesday, May 30, 2012

Guerrilla Marketing -- Anatomy of a Free Promo

As part of this whole book thing, I've been working out a marketing campaign.It was Katherine Brooker, A California-based publicist and book editor, who gave me the shove into the world of Tweets and Google Plus and other virtual world realms where I have been spending excessive amounts of time polishing my marketing chops. Anyway, I just finished a five day free promotion of French Pond Road on Amazon and was consistently on the top 100 list for contemporary fiction for all five days, most days better than 75. That sounded wonderful to me, but I got an email from Katherine earlier today suggesting I trumpet the news. So I wrote up a press release and here it is. Feel free to do with it what you will. i already sent it out on some Press Release Submission Site that promised to trumpet it virtually:


FOR IMMEDIATE RELEASE
Independent Author Breaks Into Best-Seller Ranks With Dark-Horse Story
As the publishing industry continues to reel under the weight of technological and cultural change, and professional book marketers seem ever more flustered by the vagaries of literary fortune, independent writers are seizing the revolutionary moment, using social media and word of mouth marketing to reach a hungry reading public. Over the Memorial Day weekend, Anthony Caplan launched a stealth attack on the Amazon bestseller ranks. Today, French Pond Road finished up a five-day free promotional offer on Amazon's Kindle Select program as fifty-sixth on Amazon's contemporary fiction list, out-competing titles from such established industry behemoths as Simon and Schuster and Little, Brown and Co.  On the strength of over 100 downloads per day of his book, Caplan expects to enjoy future sales to grow from his initial grass roots marketing. Is this the future of book selling?
Henniker, New Hampshire – June, 1, 2012 – FRENCH POND ROAD, the unlikely road story of a father and son reunion, Wednesday finished up a five day run in the top 60 best sellers on the Amazon Contemporary Fiction list on the strength of a word-of-mouth marketing campaign that its author Anthony Caplan hopes will propel the book's future sales and advance the cause of independent publishing.
The title, published this spring on Amazon's Kindle Select eBook program, was initially released in 2008 in paperback. Caplan decided to market it as an eBook this year as he prepared to launch another new book, a coming-of-age novel called LATITUDES- A Story of Coming Home, to be released on June 30.
"The difference this time around was the model I had on how to market using social media tools such as Twitter and Facebook," said Caplan. "But the truth is I decided on Friday night to launch the free campaign, and it wasn't until Saturday morning that I figured out how to tweet about it effectively. The whole idea was to do a dry run for the launch of LATITUDES."
Authors using the free promotional campaign on Amazon have been reporting declining gains in sales boost from the free campaigns, but for Caplan the benefits are numerous.
FRENCH POND ROAD, a story of a roofer reunited with his autistic teenage son after a 16-year separation, had sold virtually no copies in paperback before the free offer. Now, with the exposure on the well-publicized Amazon best-seller list, Caplan has a readership familiar with his name and his previous books as he prepares to release his latest title.
"My stories are about outsiders, so it's appropriate that my marketing techniques are guerrilla," he said. "I just want to inspire other people to follow their dreams. In today's world, anything can happen."

Anthony Caplan is a writer, blogger, teacher and homesteader in New Hampshire. He is the author of the novels Birdman, French Pond Road, and the forthcoming Latitudes - A Story of Coming Home, due out at the end of June from Hope Mountain Press. Find out more about him and his work at http://www.anthonycaplanwrites.com.