Showing posts with label Independent publishing. Show all posts
Showing posts with label Independent publishing. Show all posts

Sunday, June 10, 2012

Nothing is Easy

Sometimes all your hard work comes to nothing. And sometimes it doesn't.

I'm looking out at my neighbor's field this morning. They've spent the last several weeks ploughing and harrowing and planting the fifty or so acres of grass and brambles and ferns. For the second summer in a row they are trying to get a crop of pumpkins out of what was once cow pasture. She grew up on a farm in Vermont and had dreams of starting a farm of her own when they bought the property. Husband Numero Uno worked for the big national waste collection company. They built the McMansion above the old field by the road. The winter after they moved into the new house the old barn that had stood for a hundred years collapsed under a weight of snow. She cried as she walked down the road, getting over the shock of losing her dream. Now she spends all her time driving the mower in the front yard. Overweight and sunburnt and glowering at her neighbor whom she feuded with when she first moved in. They've forgotten the reason for the original disagreement but they still glower at each other. You know people like that, too?

Well, the pumpkins are being overtaken by the weeds once again. We've had so much rain, and those sod roots run deep...

I'm watching my cat out the window crouched in the grass by the stone wall, his muscles quivering under the tension of trying to keep still while he observes and waits to pounce on the unsuspecting chipmunk. Nine times out of ten he fails. And when he wins he leaves the evidence of his hoary triumph by the front door. See? he seems to want to say. Don't you ever doubt me again.

I spent all day, and I mean from sunup to sundown yesterday under the crawl space of the cottage trying to fix burst water pipes. Note to self: don't ever leave water standing in a house over the winter when the tenants move out unannounced in the middle of February again.  I emerged about five-thirty from the underbelly covered in mud and bobcat shit, (yes a bobcat has been defecating there in a pile under where the water main rises to the kitchen tap), and boom the terminal to the washing machine in the bathroom spit out a gusher as the water came on. Okay, one more trip to the hardware store before closing. I knew I had it under control. I love that moment when life's spanners in the works begin to fade into irrelevance as a solution comes into light. My point is persistence pays off. It took me three years to build a house in the west of Ireland. Two winters in a row the roof blew off in storm force gales before I could close it in.

Sometimes my wife asks me if a household project will be hard or easy, and my standard answer is nothing is easy. Nothing is easy. Put it on my headstone. The USA beat Anguila 3-1 in World Cup qualifying last week. Clint Dempsey said pretty much the same thing after the game. Anguila or Spain, nothing comes easy.

What I'm doing at the moment is marketing a book. It's my third attempt at novel-writing and this time I'm trying to use some of the virtual marketing tools that have sprung up in the last few years in order to build a reading audience. It's all an experiment. Nobody has a formula for success and nobody knows if the whole enterprise of independent books will stand or fall like a house of cards. Yet we push forward, knowing that this is a pioneering, brave enterprise, rewarding in the values and knowledge it teaches in and of itself, irregardless of sales figures at the end of the six month period. But believe me when I say I will feel like the cat if I do well.

How about you? Do you have a dream that failed and then succeeded?




Wednesday, May 30, 2012

Guerrilla Marketing -- Anatomy of a Free Promo

As part of this whole book thing, I've been working out a marketing campaign.It was Katherine Brooker, A California-based publicist and book editor, who gave me the shove into the world of Tweets and Google Plus and other virtual world realms where I have been spending excessive amounts of time polishing my marketing chops. Anyway, I just finished a five day free promotion of French Pond Road on Amazon and was consistently on the top 100 list for contemporary fiction for all five days, most days better than 75. That sounded wonderful to me, but I got an email from Katherine earlier today suggesting I trumpet the news. So I wrote up a press release and here it is. Feel free to do with it what you will. i already sent it out on some Press Release Submission Site that promised to trumpet it virtually:


FOR IMMEDIATE RELEASE
Independent Author Breaks Into Best-Seller Ranks With Dark-Horse Story
As the publishing industry continues to reel under the weight of technological and cultural change, and professional book marketers seem ever more flustered by the vagaries of literary fortune, independent writers are seizing the revolutionary moment, using social media and word of mouth marketing to reach a hungry reading public. Over the Memorial Day weekend, Anthony Caplan launched a stealth attack on the Amazon bestseller ranks. Today, French Pond Road finished up a five-day free promotional offer on Amazon's Kindle Select program as fifty-sixth on Amazon's contemporary fiction list, out-competing titles from such established industry behemoths as Simon and Schuster and Little, Brown and Co.  On the strength of over 100 downloads per day of his book, Caplan expects to enjoy future sales to grow from his initial grass roots marketing. Is this the future of book selling?
Henniker, New Hampshire – June, 1, 2012 – FRENCH POND ROAD, the unlikely road story of a father and son reunion, Wednesday finished up a five day run in the top 60 best sellers on the Amazon Contemporary Fiction list on the strength of a word-of-mouth marketing campaign that its author Anthony Caplan hopes will propel the book's future sales and advance the cause of independent publishing.
The title, published this spring on Amazon's Kindle Select eBook program, was initially released in 2008 in paperback. Caplan decided to market it as an eBook this year as he prepared to launch another new book, a coming-of-age novel called LATITUDES- A Story of Coming Home, to be released on June 30.
"The difference this time around was the model I had on how to market using social media tools such as Twitter and Facebook," said Caplan. "But the truth is I decided on Friday night to launch the free campaign, and it wasn't until Saturday morning that I figured out how to tweet about it effectively. The whole idea was to do a dry run for the launch of LATITUDES."
Authors using the free promotional campaign on Amazon have been reporting declining gains in sales boost from the free campaigns, but for Caplan the benefits are numerous.
FRENCH POND ROAD, a story of a roofer reunited with his autistic teenage son after a 16-year separation, had sold virtually no copies in paperback before the free offer. Now, with the exposure on the well-publicized Amazon best-seller list, Caplan has a readership familiar with his name and his previous books as he prepares to release his latest title.
"My stories are about outsiders, so it's appropriate that my marketing techniques are guerrilla," he said. "I just want to inspire other people to follow their dreams. In today's world, anything can happen."

Anthony Caplan is a writer, blogger, teacher and homesteader in New Hampshire. He is the author of the novels Birdman, French Pond Road, and the forthcoming Latitudes - A Story of Coming Home, due out at the end of June from Hope Mountain Press. Find out more about him and his work at http://www.anthonycaplanwrites.com.